I'd like to see some improvements with project synchronization. I feel the present strategy limits the use of Storyist for iPad to text-only applications.
If a project contains images, research documents, etc., then a change to a single word in a manuscript means the entire project is synchronized between the iPad and the cloud. IMO it's a lot of overhead transferring all of this stuff repeatedly for a simple manuscript change, and it makes me think twice before pressing the sync button, because it's a costly operation. I like to sync frequently...
I think a better way to manage synchronization is to represent Storyist projects in the Cloud as a folder structure with a project manifest. This way only the changes gets sync'd, nothing more. Syncing the entire project is an expensive operation, especially for 3G customers with a data cap. The desktop and iPad apps read the manifests and locally build the project on the fly.